Case Study Wednesday:
Carnival Cruise Lines
Addison Whitney’s ongoing relationship with Carnival Cruise Lines is a testament to our client-first mentality. We’ve supported the cruise line with projects ranging from bar and restaurant identities to social and recreational brands. These branded experiences can be found on several Carnival ships.
RedFrog Pub and ThirstyFrog Red Lager
Our verbal team named a Carnival restaurant RedFrog Pub to evoke a fun, island feel. Our visual team then created logos for both RedFrog Pub and ThirstyFrog Red Lager, the restaurant’s private label beer. To ensure a consistent look and feel throughout the venue, we also designed the restaurant’s menus.
FunHub
Not only did we create the exciting name FunHub for Carnival’s exclusive state-of-the-art shipboard intranet portal, we also designed its colorful logo. Both were incorporated into the website, netbook rentals and various other collateral materials.
SportSquare
Our verbal team also created the name SportSquare for the energetic, physical and social area of the ship. Our designers created a bright, vivid logo to bring the name to life and reflect the positive atmosphere of the area. Carnival subsequently asked us to brand the elements within the recreational area, resulting in the name and logo for Sky Course and the logo for Sky Fitness.
Teams Involved:
Visual Branding Verbal Branding
Follow us on Twitter @AddisonWhitney or join the conversation on Facebook and Google+