Every summer, Addison Whitney welcomes an outstanding group of college students into the office as our summer interns! This year, our class consists of four interns representing three schools from around the area – these four will be working in the marketing, brand strategy, market research and verbal branding departments, and we are excited to have them on board this summer!
Now, let’s learn a little more about the AW summer 2016 intern class!
Name: Trish Drees
Department: Marketing
School: UNC Chapel Hill
What is your favorite brand? My favorite brand is Lululemon because it offers high quality products that empower its customers (and it makes me feel like I am better at working out than I actually am).
What is one thing you hope to learn this summer at AW? I hope to learn the keys to setting up a successful Google Adwords campaign, and how to analyze the information gathered from the campaign to reach more people efficiently.
Name: Dustin Dodd
Department: Brand Strategy
School: University of North Carolina at Charlotte
What is your favorite brand? Taco Bell – Taco Bell is a brand that knows how and where to reach its target audience. The brand is successful on basically every relevant social media platform and was one of the first brands to successfully utilize SnapChat. More importantly, Taco Bell understands its brand identity and lives by it unapologetically.
What is one thing you hope to learn this summer at AW? I hope to learn the processes behind developing relevant and functional brand strategy. Whether it be a brand positioning project or a complex brand architecture project, I am looking forward to learning what it takes to create a successful brand.
Name: Taylor Jennings
Department: Market Research
School: Wake Forest University
What is your favorite brand? Hershey’s – because I have the biggest sweet tooth of all time and I can’t get through the day without having a piece of chocolate.
What is one thing you hope to learn this summer at AW? I’m hoping to learn the behind-the-scenes action of branding. I don’t think a lot of people realize or know what all goes into the process of making a brand. I’ve already learned so much in my first week and am looking forward to learning more.
Name: Natalie Cascario
Department: Verbal Branding
School: Wake Forest University
What is your favorite brand? My favorite brand is Amazon. One man’s idea of how to take advantage of internet turned into a fast-growing brand that now, two decades later, is a common household brand.
What is one thing you hope to learn this summer at AW? I really hope to improve my understanding of brands and the overall branding process.
Addison Whitney is a global branding firm with a passion for building strong brands. To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.