AW Rewind:
The Addison Whitney
Week in Review – 2.6.15
Welcome to another edition of “AW in Review“, our weekly roundup of our latest brandsalsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
5 Ways to Maximize Your Personal Brand
Maximizing your personal brand is ensuring that you are putting your best foot forward with each interaction and maximizing the impact it will have on your day-to-day life.
Here are five tips on achieving success in establishing your personal brand… Read More
Addison Whitney Global President Brannon Cashion Featured on NPR’s “Marketplace”
He joined “NPR Marketplace” discussing the TurboTax recovery from its price-hike stumble and how the brand can come back from it!
Addison Whitney Brand Fanatics Put a Twist on Super Bowl Ad Discussion
Since we knew that there would be countless conversations reacting to how well the brands accomplished this feat, we decided to provide a forum for these discussions to take place, as well as give the participants a chance to look at the ads from a branding perspective, something Addison Whitney specializes in… Read More
One Brand Family, Two Brands, How Many Brand Messages?
The pressure is enough for just those who were marketing just one brand at the game. For some, it was doubled, as they had two separate brands, which lived under the same brand umbrella, with advertisements running during this time.
The trick for brand managers in this situation is to decide whether to combine the two brands to support one brand message, or to establish dual messages and ensure that both are well-received and successful in their goals… Read More