AW Rewind:
The Addison Whitney
Week in Review – 2.27.15
Welcome to the final February edition of “AW in Review“, our roundup of our latest brandsalsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
Regional Brands Rise in 2015 Harris Reputation Quotient Poll
Harris Interactive, one of the worldwide leaders in polling and research data, recently released its annual Reputation Quotient® study, ranking companies based on how the study’s participants named the brands that stand out as having both the best and worst reputations.
One of the biggest surprises of the study came at the top, with Wegmans Food Markets, a regional supermarket chain with just over 85 stores, taking the No. 1 spot over brand giants such as Amazon and Samsung, who came in at No. 2 and No. 3, respectively… Read More
When is it Time to Reinvent the Brand Wheel?
We’ve all heard the expression “there’s no need to reinvent the wheel.” Typically, it is used to explain the reasoning behind keeping the status quo, and not taking a chance and making a change where the speaker doesn’t see one being 
necessary.
A brand strategy approach that takes this route is a risk and reward proposition, and a decision that does not come with a one-size-fits-all aspect. Each brand and each brand marketing approach is different, and the ones that find the most success are those who fit the decision appropriately with the brand… Read More
Lowe’s Enters Connected Home Market with New Brand
Looking to make a considerable mark in the smart/connected home market, Lowe’s has begun leveraging Iris, its new brand that offers a range of connected home products, as outlined in a new article from Warc, an advertising best practices, evidence and insights website.
The article, “Lowe’s Builds Smart Home Brand,” looks into how this new brand leverages Lowe’s experience in retail experience and product development in establishing a brand establishing a brand that is designed to go toe-to-toe with some of the top brands in the technology space in the race to the top of the smart home portfolio… Read More
