AW Rewind:

The Addison Whitney

Week in Review – 1.3.15

Welcome to the final 2014 edition of “AW in Review“, our weekly roundup of our latest brandsalsa and Addison Whitney news and posts!

Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+

 Case Study Wednesday: Pilgrim’s

Pilgrim’s Pride Corporation is a Fortune 500 company and one of the largest chicken producers in the United States and Mexico.

Even though the company has a long tradition of producing healthy, high-quality food products, there was a disconnect between the visual identity and the company’s goal to redefine its retail brand to be more consumer-focused. Read more…

Wisdom Wednesday:

“Everything you can imagine is real.” -Pablo Picasso

 Flashback Friday: Charlotte’s Got a Lot

In 2008 when I moved to Charlotte, NC I had no idea I was taking up residence in the “next big thing” city. I was fresh-out of college and not sure what to expect out of my new city that I more or less randomly chose to move to.

But I unknowingly stepped right into what I consider the early stages of Charlotte’s coming out party to the world, and now just four years later this city is about to be put on its biggest stage with the DNC coming to town in September. It’s 2012 and it’s Charlotte’s year, so let’s take a look at how we got here and why. Read more…