Welcome to another edition of “AW in Review“, our roundup of our latest brand salsa and Addison Whitney news and posts!
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College Football’s Top 5 Brands
College football is a big-time player in the American sports scene, with billions of dollars spent and millions of fans heading to the stadium each weekend. With this enormous influence in our sports culture comes the emergence once again of brands who rival the biggest corporations in the world in terms of their brand equity.
With this list, I attempt to rank the top five brands in college football today – and as with any list, there is sure to be some friendly disagreement on who is on the list, where they are ranked and who I snubbed. I looked at the brands who are the first to come to mind when thinking of the sport in general, for whatever reason – and those reasons were varied. Read More…
4 Ways Content Marketing Can Help Build Your Brand
Content marketing and branding should go hand-in-hand. However, there is often a disconnect between a brand strategy and the strategy around content creation, leading to a situation where an important aspect of brand cultivation is going untapped, without realizing the potential it has to move a brand forward.
But how can we bridge the gap between the two? Here are four ways content marketing can help build your brand. Read More…
Brands Find Ways to Reinvent Themselves for Foreign Markets
There’s always been a mystery associated with foreign brands, but some have found ways to use their homegrown origins to give themselves a completely different brand image in foreign countries.
For instance, Pabst Blue Ribbon has taken its authentic reputation as an American Icon and repositioned itself in Asian markets as a luxury beer. To an American who has never paid more than a dollar for a can of PBR, this may seem ridiculous. However, American exports often already connote luxury and high price point, so by emphasizing its American roots, PBR was able to ride on the wave of other authentically luxury exports from the United States. Read More…
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