Welcome to another edition of “AW in Review“, our roundup of our latest brand salsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+
New Traditions: The Trend of “Southern” Brands
Popular brands like Southern Proper, Southern Tide and Southern Marsh market themselves with a combination of a sense of heritage and a distinctly southern
n character to appeal to the collegiate and young professional market.
This strategy has proven extremely successful, and these brands have become ubiquitous on college campuses and in post-grad life throughout the southeast. Read More…
Luxury Brands Leading the Way in Social Media Branding
Brands are taking full advantage of the benefits in engaging with their audience on social media, and these efforts are led by a number of luxury brands, according to a 
recent report by Shareablee, a social analytics company.
For a brand, this connection with their audience and subsequent positive audience opinion goes a long way in staying among the crème de la crème of brands, a characteristic which in itself can propel a company to success. Read More…
Gaining Brand Trust in a Share Economy
The success of the share economy lies in how its brands cultivate trust.
These brands focus their efforts on making consumers feel that they are interacting with people they can get to know, even if it is through the relative anonymity of the Internet. Read More…
4 Ways Brands Can Top the Class in Back-to-School Branding
The days are getting shorter, there’s a chill in the air (at least for some of us) and football is back on the TV. That can mean one thing – be ready for the return of school buses during your morning commute and a flood of back-to-school ads coming your way.
So, sharpen your pencils – here are four examples of how various brands can get an A+ in back-to-school branding. Read More…
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