Welcome to a kick-off to April edition of the AW in Review! This is our roundup of our latest brand salsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+.
Branding Cinderella – How March Madness Success Grows Small School Brands
For smaller universities and colleges, national exposure comes along very rarely (if ever), often as an invite into the exposure behemoth that is March Madness. This inclusion provides a seat at the table and in the tens millions of brackets printed, researched, debated, analyzed, filled out and monitored by people around the world.
What better time to build your brand, especially if you are in the middle of a major rebrand and are looking to push your new name/logo forward into mainstream use? Read More…
Live Long And Prosper: The Secret To Brand Longevity
Everyone wants a brand that will live on for many years, basking in long-lasting success. But few brands actually reach old age, and those that do definitely have something going for them.
Enduring and successful brands have long-ago identified how they can differentiate themselves from the competition, and put that quality (or qualities) as the centerpiece of their branding. Read More…
5 Ways To Ease Social Media Branding Worries
The question whether or not to have a presence on at least one social media platform has become an easy one for brands – without any social media existence, a brand will be left out of one of the fastest-growing and increasingly vital aspect of a branding experience.
But now that it’s rightfully assumed that your brand will be a player in the social space, it’s also rightfully assumed there will be some trepidation. Here are five key points to include in your plan to help ease the worries when taking your brand into the social media realm. Read More…
How Important Is An Easily Pronounced Brand Name? [Infographic]
We all know them. The brands where the name has sounded one way as long as you can remember until one day, you are blindsided by the suggestion of a different pronunciation of the same brand. In this infographic from Made by Oomph! examines some of these famous brand names who wear the mark of commonly mispronounced.
Whether it be the incorrect dropping of a vowel or the addition of an extra syllable, these brands have been fighting the pronunciation battle for years, which varying levels of success. Read More…
Why Successfully Building A Brand Starts With Shutting Out The Noise
There are many aspects that go into developing and establishing a successful brand. But they really have nothing to do with it. That may sound confusing and close to oxymoronic, but it’s true.
One of the best moves a brand-building organization can take is to forget all of the substance that goes into building a brand. Once the auxiliary noise is quieted, then finding the perfect note to start the song becomes significantly easier. Read More…