Welcome to the first February edition of the AW in Review! This is our roundup of our latest brand salsa and Addison Whitney news and posts!
Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+.
7 Tips for Making Your Logo the Crown Jewel of Your Brand
As the saying goes, you never get a second chance to make a first impression. For brands, that first impression often comes when the audience initially sees its logo. Without a strong visual brand 
representation, any following movement toward branding success can be doomed to be an uphill climb.
So to help nail down a successful first impression, here are 7 tips to ensuring that your logo lives up to its place as the crown jewel of your brand’s image. Read More…
Addison Whitney Brand Fanatics Recap and Analyze Brand Impacts from Super Bowl Ads
The Super Bowl. Not only the biggest football game of the year, it’s also the biggest game in the advertising world. Many millions of dollars are spent on the annual event, which puts even more pressure on the created ads to push the needle for their brands.
And with a night full of high-profile brand decisions, we knew that time needed to be spent analyzing the commercials and the brands behind them – so on the Monday following the big game, our Addison Whitney brand fanatics gathered to do just that. Read More…
Long Term vs. Short Term Benefits of Rebranding
If the current visual brand is holding a company back from reaching its full potential, introducing a new direction (and absorbing the initial financial cost that comes with it) may be well worth it.
Regardless of the brand, consistency across the board is a vital component. Without it, much like the current state of highway signs, you may find yourself neither here nor there. Read More…
How to Keep Your Brand Update from Falling Short
A brand refresh or a complete rebrand are events in an organization’s life cycle that call for big investments and big planning, as they can shape an entire brand for many years to come. The real purpose of a brand refresh or rebrand can get lost without a strong change factor to back it up.
Your new brand elements and your brand story must align, or else it can seem like your big brand announcement is much ado about nothing. Read More…
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