Hilarious Movie Promotion
I was watching the Discovery channel last night and saw a commercial that still has me cracking up. The commercial was for an upcoming episode of Man vs. Wild with host Bear Grylls but featuring the comedian Will Ferrell as a special guest. The whole stunt is to promote Will Ferrell’s new movie “Land of the Lost” which is about surviving an alternate universe with aliens and dinosaurs. However, the strategy of promoting the movie by having Will Ferrell survive the wild in this universe is creative and hilarious! It’s also effective as I will definitely be tuning in tonight at 10pm to watch. Click here to watch the commercial.
Contributed by Evelyn Chapin
Got Turkey Neck?
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What exactly is Turkey Neck? Do I have one? How do you know, and why am I even asking these questions?
StriVectin Neck Cream has used this inquisitive tactic to uncover various fears of women, and by fears, I’m referring to the ones created by the beauty industry. Sporting a prestigious black and gold layout, a new print advertisement for this product bluntly asks, Got Turkey Neck?
Most women have never heard this phrase; therefore, have never even thought to look for ways of treating it. Well lucky for them, StriVectin has now not only allowed women to self-diagnoseRead more
The Hawaiian Chair
...................................................................................................................................................................... “Get fit while you sit…” sounds a little oxymoronic don’t ya think? Given the current health craze of our society, it’s no surprise that the market is full of new and innovative workout machines, products, and gadgets. However, one product that did come as a surprise to me is The Hawaiian Chair.
The Hawaiian Chair is an automated exercise machine that claims to perform many positive health-benefitting actions such as, “burning carbs, calories, and fat, easing muscle and joint pain in senior users, and targeting the core muscles of the body.” Wouldn’t we all love to get the perfect body simply by sitting in a chair?
Forgive my skepticism, but a fun workout machine which moves your body in a pattern similar to the Read more
Ballantyne Turnaround
Remember the phrase, “If you’ve got it, flaunt it?”
Not anymore. Just yards away from our Charlotte location you can find yet another example of business responding to Americans' new appreciation of frugality.
The Ballantyne Resort (owned by Bissell Family of Companies, which developed our Charlotte home, the Ballantyne Corporate Park) has changed its name to The Ballantyne Hotel and Lodge. The transition has been taking place over the past two months.
For those not familiar with the area, the Ballantyne neighborhood has become a who's who of Charlotte's corporate and social elite, and the Resort is one of the best places to meet, golf, and stay in the area.
According to an article in the Charlotte Observer, “The luxury meeting place and golf course has officially changed its name to The Ballantyne Hotel and Lodge after hearing from corporate customers who said the term “resort” carried too much of a high-dollar stigma in today's economic and political climate.”
And who can blame them? After public and congressional backlash from recent corporate retreat /Read more
Why SyFy?
By now you must have heard of the Sci Fi channel’s decision to re-brand. As of July 7th, 2009 the Sci Fi Channel will be named the SyFy Channel. In addition, the slogan “Imagine Greater” will be added to the new name and logo (shown above). Rebranding is most obviously done when companies merge or if a brand develops negative connotations. So why is the Sci Fi Channel rebranding? From what I can tell there are four reasons for the name change.
Infomercial Brands: Tempur-pedic
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Ever been awake at 2:00 am surfing through the channels, hoping to find something to bore you into a deep slumber? Well I have, and I always seem to stumble across the infomercial for the Tempur-pedic® Sleep System, made famous by it’s ads promoting jumping on the bed with a full wine glass of red wine resting stably. After years of watching the infomercials, they finally sold me and I recently purchased a Tempur-pedic bed myself. Unlike most products sold heavily through infomercials, it actually delivers on its promise.
This Swedish brand all began with a material developed by NASA to relieve g-forces experienced by astronauts. Now millions sleep on layers of TEMPUR® Material. The Tempur-pedic sleep system has also been awarded the “Certified Technology” Seal by NASA signifying that the product evolvedRead more
Infomercial Brands: KABOOM!
I’m a sucker for an onomatopoeia –and KABOOM! packs quite a punch. This high powered bathroom cleaner (and ancillary products such as Bowl Blaster) uses aggressive naming to let consumers know this product is ready to show your bathroom who’s boss. The only thing that will get your tub, toilet and tile cleaner than KABOOM! is a vat of sulfuric acid and a wrecking ball.
And while I appreciate that some people may not want such explosive imagery around their toilet bowl, you have to admit, the name KABOOM! paints quite a picture when it comes to total soap scum and mildew obliteration. Plus, how much fun does Billy Mays appear to be having each time he says the products name? I want to buy the product simply so that I can yell KABOOM! with every pull of the plastic nozzle trigger.
So whether you appreciate the name, or it just makes you laugh, it’s certainly memorable. I’m glad to see that Church & Dwight is willing to use a name that can stand out from the sea of ho-hum descriptive cleaner brands on the shelves today.
Contributed by: Maghan Cook
For What It's 'sworth
Stand up,
It's time to shout,
Come on ‘Sworth fans,
Yell it out,
Yell R – A – S!
(ok, so our group insisted on doing a creative photo at the wedding… top right is what we came up with)
Congratulations to Ryan and Ashley Hollingsworth, or the ‘Sworth’s as we like to call them, on their recent nuptials held at the Magnolia Plantation in Charleston, SC on Friday, May 5th, 2009. Ashley is a verbal branding coordinator at Addison Whitney. The whole Addison Whitney gang wishes you a lifetime of happiness together!
Infomercial Brands: PedEgg
In the market for a brand new foot file? Aren’t we all? Now you can have the smooth, beautiful soles you have always dreamed about. The PedEgg™ is a revolutionary foot file that gently removes callouses and dead skin—with a cutting-edge name to boot.
PedEgg ingeniously pairs the prefix “-Ped”, from ‘podiatry’, with “-Egg”, a term descriptive of the product’s ergonomic design. But wait! There’s more…
This eggcellent product is conveniently designed to hold all of your foot shavings within the egg for a quick, clean disposal. Wow! That’s amazing! Gross, but amazing!
Call now and receive an additional PedEgg free with purchase. One for each foot.
Contributed by Laine Beyerl
Addison Whitney Ranked as Top Ten Branding Agency
Advertising Age recently ranked Addison Whitney as the #8 U.S. Branding and Identity Agency as part of their 65th Annual Agency Report. InVentiv Communications was also recognized, ranking #19 on the list of the World’s Top 50 Agency Companies. GSW, Palio and Ignite were among the other InVentiv agencies named in the report.
Congratulations to Addison Whitney and all of the InVentiv Communications agencies for an outstanding achievement!
To see the report, visit the Advertising Age Datacenter .
Contributed by Laine Beyerl