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AriZona Iced Tea is suffering the consequences of sharing a name with the southwestern state as people upset by Arizona’s new irrigation law boycott the state as well as businesses based there. The ironic thing is that AriZona Beverage Company was founded in 1992 in Brooklyn, New York and maintains all operations in this northeastern state. I suppose the founders may now wish they had put a little more strategy behind their name generation instead of merely taking cues from their home decor.
Contributed by Allison Jobes