There is little to assume from an ordinary brick warehouse in NoDa, but upon entering Amelie’s French bakery & cafe, one is immediately transported into an artfully eclectic atmosphere with Parisian flair. Not only does the bakery keep its doors open 24/7, but the owners also pay careful attention to supporting the city’s resources. The Amelie brand is tied specifically to Charlotte, a refreshing distinction from the mainstream coffeeshops. They brew locally roasted Dilworth coffee, and employ pastry chefs from Johnson & Wales University, the culinary school in downtown Charlotte. It doesn’t hurt that one of the owners is a native of France, adding an authentic French vibe to the brand.
The cafe offers an atmosphere like no other in the area. The “shabby-chic” interior with handmade chandeliers, maps of old Paris, French music, and bejeweled statues inspire a world of imagination. The quaint ambience draws a diverse crowd for friendly conversation, study, relaxation, and refreshment. It’s a place where you could spend hours and not realize it. Amelie’s sets itself apart by creating a unique brand experience that satisfies the senses of sound (music), sight (decor), and taste (cuisine). As a result, the hustle & bustle is a testament to the cafe’s popularity and brand loyalty among locals.
The food and drink constitutes an array of handmade pastries, sandwiches, soups, drinks and espresso made in the European tradition. In February they offered “éclair your love,” an opportunity to personalize an éclair for that special someone. In a nutshell, Amelie’s is kind of like Starbuck’s foreign exchange student. It’s a brand that embodies French culture, and emits an unassuming amount of charm.
In my opinion, this is one of the best places to hit the Queen City- great food and atmosphere with a successful brand presence. I vote Amelie’s as my favorite spot in Charlotte. Don’t miss out on this gem of a bakery! Located on the corner of 28th St. in NoDa, or a mini-version on Tryon St in uptown. https://www.ameliesfrenchbakery.com/
Amelie’s French Bakery & Café
2424 N. Davidson St.
Charlotte, NC 28205
Contributed by: Emily Hassell
