brand salsa is a branding blog mixed by Addison Whitney team members.

We write about all things branding – from our favorite brands and brand geniuses to the hottest branding strategies, we serve up a taste of the branding industry from a variety of unique perspectives.

Our goal is to be a place to find the latest and greatest from around the industry, and hopefully entertain our audience with thought-provoking and enjoyable content.

Addison Whitney is a global branding firm with a passion for building strong brands. We specialize in verbal and visual branding, brand strategy and research.

Everything we do is based on a strategic and engaging process that will help you create, renew or strengthen your brand.What began in 1991 with three employees has grown and evolved into what you see today: a group of highly talented people who push themselves every day, never settling for what is but striving to uncover what could be.If you look around, you’ll see we’re a diverse group. We come from different backgrounds with different skills and different interests. We have creative thinkers, problem solvers, and a few walking encyclopedias, but if you look closely at our core, we are all the same, and that’s what makes Addison Whitney such an interesting place to work.

At our core, we are…

thoughtful. In other words, we think before we speak. Our specialized knowledge and strategic emphasis make us different.

dedicated. Our efforts are focused on understanding your needs and familiarizing ourselves with your landscape – it’s how we create brands that are real.

driven. We never settle for what is. We are always improving processes to deliver the best possible work for you. And, it’s how we’re behind many of the world’s strongest and most iconic brands.

passionate. Passion runs deep at Addison Whitney. Our work isn’t what we do; it’s who we are.

At the end of the day, our goal is to create long-lasting, differentiated brands that stand out in the marketplace. And we won’t quit until we do. Find out more about us at AddisonWhitney.com.