Naming a company is one of the most important and one of the most challenging tasks you may face. The name of your company is the first impression you make – it is what your company stands for, and what it offers. So where do you start? When naming a company there are several approaches you can take. From word combinations to new creations, the verbal branding experts at Addison Whitney compiled a list of three major categories you can use to build a company name.
Current Usage: These are words found in the dictionary
Examples: Quaker, Apple, Target
Hybrid: Two words are fused together to form a new word
Examples: PowerBar, Comcast (from communications and broadcast), Citigroup
Neologism: This is a coined or created word
Examples: Yoplait, Kodak, Kashi